Behind the design
Hey! How's it going!
Hello, I’m Fernando Martinez. I am a multi-disciplinary designer from New York. I have experience working with a variety of clients on design and interactive projects. I strive for best-in-class art direction; I am bi-lingual, self-motivated, and thrive in fast-paced work environments. I am actively looking for opportunities that will further my skill set in all aspects of design. My experience includes working with clients such as Lexus, Tilray, Mandala Capital, Perception Media, Akadium and various high profile individuals on a plethora of creative projects. I look forward to working with you soon!
My 15+ Years of Industry Experience
Currently working for apryse.com as a Graphic Design Engineer. Responsible for creating interactive assets, prototypes, animations and branding for the company and all of its subsidiaries.
I was the in-house Senior Designer for the company before its acquisition. I led all design initiatives spanning static, motion, brand development—for the company and its subsidiaries. I played a key role in shaping the Brand’s presence in today’s market. I have also helped modernize the look of one of its core products, MiPACS. Some examples of my day to day consisted of; creating booths for tradeshows along with brochures and presentation materials; creating new sets of icons for our web and mobile apps; creating video marketing for new product releases; every two or more years, I would revamp the look of our website; creating all social media assets and banner materials for LEADTOOLS.
I've worked with plenty of exciting, established and new brands over the last decade. During 2022 I decided to pause all contract work so that I could have time to work on a passion project of mine. You can find out more here .